Anthony Franco

Founder. Builder. AI implementer.

Most AI advice comes from people who have never built anything. Anthony Franco has built seven companies and exited six, including Effective Inc., a UX consultancy that served 40% of the Fortune 100, grew to $50M in revenue, and was acquired by WPP. The rest spanned consumer products, AI platforms, wireless networks, marketing software, and real estate. That track record is why he approaches AI differently: he has seen how organizations actually adopt technology, where they break, and what it costs when they get it wrong.

He coordinates contributions to AI First Principles, an open-source framework that gives teams a shared foundation for AI decisions. He wrote The WISER Method to turn those principles into something practitioners can run in the field. As Managing Partner of First Strategy, he works directly with companies on AI automation and go-to-market strategy.

He also co-hosts How to Founder, a podcast about building companies without the mythology.